The Las Vegas wedding ceremony business is getting all shook up over an enormous Elvis Presley crackdown.
Vegas basically has the market cornered in regard to Elvis-themed weddings, however that might all come to a screeching halt after Genuine Model Group, which licenses Elvis-related merchandise, issued a cease-and-desist letter to a number of Las Vegas chapels that lean into the “Hound Canine” singer’s deep Sin Metropolis ties.
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In its letter, which was obtained by the Las Vegas Evaluate-Journal, ABG specifies that “Elvis,” “Elvis Presley,” and “The King of Rock and Roll” are all protected logos, and the corporate intends to cease the unauthorized use of “Elvis Presley’s title, likeness, voice picture, and different parts of Elvis Presley’s persona in commercials, merchandise, and in any other case.”
The letter, which was despatched out on Might 19, warned that authorized motion could possibly be taken in opposition to an “infringing chapel.”
“This could not hit at a worse time. It is not an excellent factor,” Clark County Clerk Lynn Goya stated the native newspaper. “It’d destroy a portion of our wedding ceremony business. Quite a few folks may lose their livelihood.”
Weddings are a $2 billion business in Las Vegas, and Elvis-themed ceremonies make up a big a part of that quantity. In February, town issued its five-millionth wedding ceremony license.
The companies focused within the letter embody chapels specializing in, or provide, Elvis ceremonies or have the King’s picture as a part of their title and emblem, the report notes. Many chapels are already stripping the icon, who carried out in Vegas for years, from signage and web sites.
“This could possibly be very damaging to our business,” Melody Willis-Williams, president of Vegas Weddings and Viva Las Vegas Weddings, stated. “Most of us are small companies, and we’re up in opposition to a superpower with some huge cash. It may kill us in lawyer charges to battle this.”
“Elvis weddings are synonymous with Las Vegas,” she continued, noting that her chapel does “hundreds” of Elvis ceremonies a yr.
In April, Kourtney Kardashian and Travis Barker had an unofficial Elvis-themed wedding ceremony after the Grammy Awards. In 2019, an Elvis impersonator presided over Joe Jonas and Sophie Turner’s authorized ceremony. The Elvis model can also be having a little bit of a resurgence, as Baz Luhrmann’s “Elvis” is ready to hit theaters on June 24. The movie stars Austin Butler because the singer and Tom Hanks as Elvis’ longtime supervisor, Colonel Tom Parker. Many chapels — a slew of whom are simply now recovering from the COVID pandemic — have been prone to capitalize on the publicity surrounding the movie.
Some chapel operators suppose there could possibly be a loophole, noting there’s nothing stopping somebody from dressing up as Elvis and performing a ceremony, because the letter cannot regulate officiant’s clothes. Plus, Nevada’s “proper of publicity” statute already covers The King’s picture in tribute exhibits.
Kent Ripley, who co-owns Elvis Weddings and performs ceremonies because the “Jailhouse Rock” singer, advised the Evaluate Journal he hasn’t obtained a warning.
“We get bookings which have been deliberate for 3, 4, 5 years to have an Elvis wedding ceremony,” he stated. “They need to defend the Elvis model. However what are they defending by taking Elvis away from the general public?”